Giorgio Armani, excellent designers but  also consummate business man, knows how to sell clothes.

In this moment of darkness and doom, he offers what he described as “modest extravagance”  – a combination of secure style with a playful and humorous twist.

For his second line Emporio Thursday show, which opens the list of big names, their goods for the autumn-winter 2009-2010, Armani, its hem and his heels.

An infinite number of little black dresses, mini skirts and short shorts, all worn with the new Armani knee socks and hats stewardess a sober contemporary look.

There is no place for trousers in this collection, which prefers the feminine touch flounces and frills on jackets and knitwear Armani to yesterday’s preference for the androgynous.

Extravagance is sewn into the jewelry, which is draped at the waist like a chain or hung from the lapel of the jacket like a medal.

Footwear ranges from the platform high-heeled brogues to gilded evening shoes.

The color palette is very dark, beginning with Midnight Black, the elevators in charcoal-gray, carbon paper blue, and green bottle.

Velvet is the favorite material, the Jet Black Velvet Trouser Armani wore for his runway bow at the end of the show.

While the models dressed on the runway Armani, football hero David Beckham and his wife, Victoria, in her underwear in billboards in the city. The couple is the picture for the latest Emporio Armani underwear campaign.